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建立具有中国特色的社会主义广播电视学理论体系，是我国广播电视理论研究的总体目标方向，是一项跨世纪的系统工程。在研究方法上，要以邓小平建设有中国特色社会主义理论为指导，以马克思主义哲学为理论研究的世界观和方法论的基础，并借鉴相关学科及一些现代自然科学的研究成果与方法，将多种科学在精神衍生的过程中进行多维式、整全性的综合研究与理性阐述。今后十年将是我国广播电视理论研究的“黄金时期”，广播电视理论研究将跨入一个新阶段。这是事业发展的需要，队伍建设的需要与理论自身建设的需要，机遇难得。广播电视的繁荣包括实践与理论两大方面，惟有两翼齐飞，才能行之高远。
The establishment of the theoretical system of socialist radio and television with Chinese characteristics is the overall goal of the study of radio and television theory in our country and is a systematic project of the new century. In terms of research methods, we should regard Deng Xiaoping’s theory of building socialism with Chinese characteristics as a guide, take Marxist philosophy as the theoretical foundation for the study of the world outlook and methodology, and draw lessons from relevant disciplines and some modern natural science research results and methods. Science in the spirit of the process of derivation of multidimensional, complete comprehensive research and rational exposition. The next ten years will be the “Golden Period” for the study of radio and television theory in our country. The study of radio and television theory will enter a new stage. This is the need of career development, the need of contingent building and the need of building the theory itself, with rare opportunities. The prosperity of radio and television includes two aspects of practice and theory. Only when the two wings are flying together can they be lofty.