又一位重量级的欧洲品牌建设专家Bernd M．Michael先生将他的经验和心得带到中国,与中国的企业界分享。所不同的是,他的经验不仅得自于市场成熟的地区,也有正在成长中的东欧地区、非洲、中亚等等,这或许能为也在探索中的中国企业带来一些有益的建议。2005年11月中下旬,这位欧洲品牌营销界的重量人物先后在上海,南京等地发表演讲,阐述他对于未来品牌发展的观点,旨在为成长中的中国品牌提供建议。 Another heavyweight European brand-building expert Bernd M. Mr. Michael brings his experience and insights to China and shares it with the business community in China. The difference is that his experience not only from the mature markets, but also the growing Eastern Europe, Africa, Central Asia, etc., which may be able to explore some of the Chinese enterprises to bring some useful suggestions. In late November 2005, the weight figure of the European brand marketing community delivered speeches successively in Shanghai and Nanjing to explain his view on the future brand development and to provide suggestions for the growing Chinese brands.