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进入21世纪以来,以“文化软实力”的提升和打造为主要诉求点的国家形象传播成为诸多国家重点发掘的课题领域。“软实力”首先由美国国防部前助理部长、未来学家约瑟夫·奈在1990年提出,他认为世界各国的政治角力正在发生变化,“实力的界定不再强调军事力量和征服,技术、教育和经济增长等因素在国际权力中正变得日益重要。”“国际政治性质的变化使那些无形的权力更显重要。国家的凝聚力、世界性文化
Since the beginning of the 21st century, the dissemination of the national image with the promotion and building of ”cultural soft power“ as the main appealing point has become a key topic area explored by many countries. ”Soft Power“ was first proposed by Joseph Nye in 1990 by the Assistant U.S. Department of Defense Assistant and Future Scientist. He believes that the political will of all countries in the world is changing. ”The definition of power no longer emphasizes military power and conquest. Factors such as technology, education and economic growth are becoming increasingly important in international power. “” Changes in the nature of international politics make those intangible powers even more important. "The cohesion of the nation, the world culture