奥林匹克,不仅意味着“和平”、“友谊”、“文化交流”等,同时也具有丰富的“经济”内涵。经过国际奥委会与各主办城市的精心运作,“奥林匹克”已经成为一个具有强大生命力和巨大经济价值的独特品牌。不可否认,奥运会独特的商业运作模式和全球性品牌效应,将为中国企业扩大眼界、积累经验、增强实力、走向世界,提供有效的途径,也将为国际企业界开拓中国市场开辟新的渠道。 The Olympic Games not only mean “peace”, “friendship” and “cultural exchange”, but also have rich “economic” connotations. After the elaborate operation of the International Olympic Committee and host cities, “Olympic” has become a unique brand with strong vitality and great economic value. It is undeniable that the unique commercial mode of operation and global brand effect of the Olympic Games will provide Chinese enterprises with a broader perspective, gaining experience, strengthening their strength and going to the world, providing an effective way and opening up new channels for the international business community to explore the Chinese market.