当今社会,大量的广告信息冲击社会,使消费者目不暇接。在广告攻势下,消费者的心理不可避免地产生保护性抑制情绪。要有好的效果,广告首先必须能够缓解消费者的排斥心理,在一种轻松的氛围中自然而然地接受广告传递的信息。在产品生命周期引入期和成长期,产品的竞争对手不多,产品 In today’s society, a large number of advertising information impact the community, so that consumers dizzying. In the advertising campaign, consumer psychology inevitably produce protective emotions. To be effective, ads must, first of all, be able to alleviate the exclusionary psychology of consumers and naturally accept the message of advertising in a relaxed atmosphere. In the product life cycle of the introduction and growth stage, the product is not much rival products