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近年来,人民生活水平的提高特别是消费观念的转变,深刻地影响和改变着我国餐饮业的市场。首先是以家庭消费为代表的大众化餐饮消费和节假日市场不断扩大,餐饮食品加工领域不断向家庭消费领域拓宽。据调查,家庭、私人消费在很多餐饮企业的消费比重中已占到70%;节假日市场的营业额较平日普遍增长20%以上。家庭厨房社会化和外出就餐经常化,已成为趋势。此外,个性化餐饮消费日趋明显,具有风味特色的餐饮持续看好,消费选择已从对价格、数量选择
In recent years, the improvement of the people’s living standard, especially the change of consumption concept has profoundly influenced and changed the market of China’s catering industry. The first is that the popular food consumption and holiday market, represented by family consumption, has been constantly expanding, and the field of catering and food processing has been broadening to the field of household consumption. According to the survey, household and private consumption account for 70% of the total consumption of many catering enterprises. The sales in the holiday market have generally increased by more than 20% from that on weekdays. Socialization of home kitchens and eating out have become more commonplace. In addition, the individualized consumption of food is becoming more and more obvious. The catering with flavor and characteristic continues to be optimistic. The choice of consumption has been made from the selection of price and quantity