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目前企业经营流行的趋向是多角化的经营新潮,归纳起来大至有以下三种策略:即相同技术、不同技术但相关产业、不相关的技术和产业。一、相同技术的多角化经营相同技术的多角化经营最简单。利用相同的技术可以让你的产品衍生多样化,或者延伸产品线。例如,可口可乐公司推出的健怡可口可乐;万达公司推出的阿华田加奶和糖的“三合一”产品;万事通银行除万事通卡以外,又推出“大师”的签帐卡。所有这一类的多角化经营,都是利用现有的技
At present, the trend of business operations is a diversified business trend. It can be summed up in the following three strategies: the same technology, different technologies but related industries, unrelated technologies and industries. First, the same technology of diversification of the same technology operating the diversification of the most simple. Using the same technology can diversify your product or extend the product line. For example, Coca-Cola launched the Diet Coca-Cola; Wanda launched the Avatar milk and sugar “three-in-one” product; MasterCard Bank launched the “Master” charge card in addition to the MasterCard. All such diversification operations use existing technologies.