前 言 前些年,各地报纸悄悄地兴起了一股办“星期刊”、“周末版”、“增刊”的潮流。他们实现了出版目标转向自己掏钱买报的读者。现在你只要在各大城市看一看本地报社新盖的大楼,就可知道他们的效益比起一些大中型企业毫无逊色。他们都成了创利大户,可见即使是以社会效益为主的报纸也只有搞市场经济才能壮大自己,以长期向社会提供效益。 Preface A few years ago, newspapers around the world quietly set off a trend of running the “Journal,” “Weekend version,” and “Supplement.” They achieved the goal of publishing their own readers to pay for the newspaper. Now you just have to look at the new buildings in local newspapers in major cities to see that their effectiveness is no different than that of some large and medium-sized enterprises. All of them have become big profits. It can be seen that even newspapers based on social benefits can only strengthen themselves by pursuing a market economy so as to provide long-term benefits to the community.