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本文基于媒介技术的视角,引入“界面”概念来考察媒介发展进程,认为用户界面是达成用户满意的基本要素,互动界面是衡量媒介进化程度的重要指标。并以界面友好度和互动性为指标构建坐标体系,衡量不同大众传播媒介的发展状态,并将其作为区分传统媒体和新媒体的判定标准。在新、旧媒介加速融合、数字媒介将主导融合进程的大背景下,界面传播能力考验着媒介经营者的智慧,并决定着媒体在行将到来的数字化生存时代中的位置。
Based on the perspective of media technology, this paper introduces the concept of “interface ” to investigate the process of media development. User interface is considered as the basic element of user satisfaction. The interactive interface is an important index to measure the degree of media evolution. And builds a coordinate system based on the interface friendliness and interactivity as indicators to measure the development status of different mass media and use it as the criterion to distinguish between traditional media and new media. With the accelerated integration of new media and old media, and the dominance of digital media, the interface communication capability tests the wisdom of media operators and determines the position of the media in the digital era of survival.