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采用文献资料、问卷调查、数理统计等方法,对重庆市城镇居民的体育消费意识、结构、生活消费结构水平及其体育人口学历、职业和年龄分布概况等现状进行了系统研究。结果显示:重庆市城镇居民具有较强的体育消费意识,但体育消费支出仍处于较低水平;体育消费以实物消费为主;制约这一因素的主要原因为时间缺乏、经济支付能力低、体育场馆严重不足等。并针对以上现状为重庆市城镇居民体育消费的健康发展提出有益建议。
By means of literature, questionnaire and mathematical statistics, the status quo of urban residents’ awareness of sports consumption, structure, living consumption structure, academic record of their sports population, occupation and age distribution were systematically studied. The results show that urban residents in Chongqing have a strong awareness of sports consumption, but the expenditure on sports is still at a low level. Sports consumption mainly takes the form of physical consumption. The main factors restricting this factor are lack of time, low economic affordability, A serious shortage of venues. In the light of the above situation, some suggestions are put forward for the healthy development of urban residents’ sports consumption in Chongqing.