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没有一个企业敢夸下如此海口 :我生产的所有产品都不会有质量问题 ,我永远不会面对诚信危机。当问题发生时 ,企业该如何应对 ?尽管有的固然不足以对企业造成根本性的威胁 ,但有时却因处理不好而蒙受灭顶之灾 ,尤其是在通讯工具越来越发达的信息时代 ,任何一个坏消息都会以最快的速度向全国乃至全世界扩散。然后 ,你的客户、合作伙伴、竞争对手会立即对你的错误进行评价 ,而后无情地对你做出回应。如何才能巧妙地化解危机呢 ?畜牧企业也不例外 ,也同样地面临着这些很是刺手的问题 ,如目前的“奶粉危机”事件。为此 ,本期我们编发了3个案例 ,并通过危机公关最重要的3个因素 :反应速度、企业态度、决策方式对此做出剖析。他山之石 ,可以攻玉 ,但愿畜牧行业的同仁能从中获益。
No business dares to boast so Haikou: all the products I produce will not have quality problems, I will never face the crisis of honesty. When the problem occurs, how to deal with the enterprise? Although some are not enough to cause a fundamental threat to the enterprise, but sometimes because of poor handling and suffered disaster, especially in the increasingly advanced information age of the communication tools, Any bad news will be the fastest speed spread to the country and the world. Then, your customers, partners, competitors will immediately evaluate your mistake, and then ruthlessly respond to you. How to cleverly defuse the crisis? Livestock companies are no exception, but also the same is facing these very stinging issues, such as the current “milk crisis” incident. In this issue, we compiled three cases and analyzed the most important three factors of crisis public relations: reaction speed, business attitude and decision-making method. Rocks of other hills can be jade, I hope the livestock industry colleagues can benefit from it.