市场总监们最喜欢用“战争”来比喻营销,而战争是很难计算投入产出的。公司的销售团队是“兵力”,部署在不同的“区域”,他们要发动一些销售“战役”,用广告“轰炸”来“赢得”一定的份额。当然现在,许多营销和销售主管们,都觉得他们在打一场两面不讨好的仗。 Marketing chiefs like to use “war” as a metaphor for marketing, and war is hard to figure out. The company’s sales force is “soldier’s power,” deployed in different “regions,” and they are launching “sales campaigns” that “win” a share of the ads by “bombing.” Of course, many marketing and sales executives now feel they are fighting a thank-you-miss battle.