作为我国鞋业高端发展的广东,如何让广东鞋企在全球有更突出的影响力?本文提出把企业发展重点放在产业链前后端、加大品牌整合及推广力度、在品牌中融入文化元素、通过并购扩大品牌及市场影响、建立跨国及跨区域发展战略等对策以创新广东鞋企品牌。 As a high-end development of China’s footwear industry in Guangdong, how to make Guangdong shoe more influential in the world? This paper puts forward the enterprise development focus on the front and back of the industry chain, increase brand integration and promotion, the brand into the cultural elements , Expand brand and market influence through mergers and acquisitions, establish transnational and trans-regional development strategies and other countermeasures to innovate Guangdong shoe brand.