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随着社会发展以及科技的进步,在数字化和网络技术的影响下,新媒体不断改变着传统媒体单一化的传播与服务方式,深刻地影响了人们生活工作的方方面面。以互联网、手机、电脑、数字电视为代表的新兴媒体的出现,将人们的生活带入到了全新的微时代。在艺术设计应用领域,观念认知和技术改进转变了艺术的传播模式和体验方式。本文以广告作品、电子类期刊设计作为研究对象,进一步探讨新媒体设计中艺术设计的价值与审美体现。
With the development of society and the advancement of science and technology, under the influence of digitization and network technology, the new media constantly changes the mode of transmission and service of traditional media, which has profoundly affected all aspects of people’s daily life. Emerging media, represented by the Internet, mobile phones, computers and digital television, bring people’s lives into a new era. In the field of art design and application, the concept of cognition and technological improvement have changed the mode of art dissemination and experience. In this paper, advertising works, electronic journals design as the research object, to further explore the value of new media design art and aesthetic expression.