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随着国民经济的快速发展和人民生活水平的日益提高,芝华士等国际知名洋酒品牌逐渐走入人民的生活,同时也成为造假者的目标。据资料统计,全世界假冒酒类产品让酿酒行业每年损失高达5～7亿美元,而在中国最近也频频报道假冒洋酒事件。洋酒防伪,刻不容缓。保乐力加集团作为国内进口葡萄酒和烈酒市场多年的领头羊(全球第二大酒品销售商),最近采取了一系列措施加强防伪手段,如采用防伪编码贴,人头像防伪等等,而保乐力加集团和北京北方京糖洋酒公司在今年联合推出的最新防伪标贴上,采用了综合加密全息防伪技术,首次将全息定位脱铝技术应用在洋酒防伪上。
With the rapid development of the national economy and the ever-increasing standard of living of the people, Chivas Regal and other internationally renowned wine brands have gradually entered the life of the people and also become the targets of counterfeiters. According to statistics, counterfeit alcohol products throughout the world have caused the wine industry to lose as much as 500 million to 700 million U.S. dollars each year. In recent days, counterfeit wine cases have also been reported frequently in China. Anti-counterfeiting wine, without delay. As the leading domestic importer of wine and spirits market (the second largest wine seller in the world), Pernod Ricard recently adopted a series of measures to strengthen its anti-counterfeiting measures, such as using anti-counterfeit code stickers and avatar anti-counterfeiting, etc., On the latest anti-counterfeiting labels jointly launched by PORCEL GROUP and BEIJING BEIJING CAPITAL CO., LTD., The company adopted the integrated encryption holographic anti-counterfeiting technology and applied the holographic positioning aluminum removal technology to anti-counterfeiting wine for the first time.