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2014年上半年,教育类图书市场同比增长率为11.35%,市场占有比重较去年有所上扬,这与“爸爸去哪儿”系列等畅销书的推动不无关系。随着中国经济的快速发展,人民生活水平的提高,计划生育政策和教育改革地不断深化,素质教育成为全社会都在关注的重要话题,我国教育类图书市场也同步取得持续发展。本世纪以来,图书零售市场中教育类畅销书频出,从《学习的革命》到《哈佛女孩刘亦婷》,从“知心姐姐”卢勤的系列作品到尹建莉的《好妈妈胜过好老师》,教育类畅销书在市场掀起了一个又一个波澜。
In the first half of 2014, the market for education books grew by 11.35% over the same period of last year, and its market share has risen over the previous year. This is not unrelated to the promotion of best-selling books such as Dad Go Where. With the rapid development of China’s economy, the improvement of people’s living standard, the deepening of family planning policy and education reform, the quality education has become an important topic of concern to the entire society. The educational library market in our country has achieved sustained development simultaneously. Since the turn of the century, there have been a lot of best-selling educational books in the book retail market, from “Learning Revolution” to “Harvard Girl Liu Yiting”, from series of works by “Intimate Sister” and “Lu Qin” to "Good Mom Outperforming Good Teacher Education bestseller in the market set off one after another waves.