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本刊7月号发表郭凡生文章,称商业制度比商业模式更重要!一石激起千层浪,很多读者来信,或表示极为赞同,或认为商业制度本身就是内部利益相关者的交易结构。既然读者对此兴趣很高,我们也开始行动,从上期开始,邀请制度设计高手戴天宇教授撰写专栏。总之,关于制度的讨论在本刊读者中升温。对此,本刊管理学家魏炜认为,商业模式中交易结构的框架、交易规则等,就是制度设计要解决的。他传来在2004年撰写的一篇文章(那时他还没有和朱武祥专注于商业模式研究),以下我们摘取片段,希望能对问题的进一步讨论有所帮助 (对于制度设计,您有什么看法?来信发言吧)。
The article published Guo Fan Sheng’s article in July. He said that the commercial system is more important than the business model. One stone provokes a wave of waves and many letters from readers either agree strongly or think that the commercial system itself is the trading structure of internal stakeholders. Since readers are very interested in this, we also began to move from the previous period, invited the system design expert Professor Dai Tianyu column. In short, the discussion on the system has heated up among our readers. In this regard, Wei Wei, management experts believe that the structure of the transaction structure of the business model, trading rules, is the system design to be solved. He came out with an article written in 2004 (when he had not focused on business model with Zhu Wuxiang), and in the following we took the clip, hoping to help further the discussion of the issue (what do you have for institutional design? Opinion? Letters to speak).