本文针对我国不同年龄、生活方式、消费习惯、兴趣、社会因素、流行等方面的消费群体为背景,就消费者对服饰消费行为进行了研究。首先,对消费者服饰需求与购买动机、服饰消费者购买行为与决策过程进行了分析研究,在此基础上提出了影响服饰消费行为的主要因素,主要从服饰消费行为的生活面和感性面进行了具体的分析研究。 Based on the consumer groups in China, including age, lifestyle, consumption habits, interests, social factors and prevalence, this paper studies consumer behavior on clothing consumption. First of all, the article analyzes the consumer demand for apparel and the motive of purchase, the purchase behavior and decision-making process of apparel consumers, and then puts forward the main factors that affect apparel consumption behavior, mainly from the living and perceptual aspects of apparel consumption behavior The specific analysis and research.