这些年,我们见证过新兴媒体的一夜崛起,目睹过国内外纸媒的一夜凋敝,也不断听到这样一句感慨:旧邦难以维新。相对于新媒体而言,报业果真已成“旧邦”?与新兴媒体所彰显的强大技术力量相比,报业确曾一度陷入被动和迷惘,主流地位也一度被边缘化。但我们很快达成一个共识:并非只有报业才面临挑战,而是所有媒体都面临复杂的竞争态势,就连新媒体也面临着更新媒体的挑战——也许我们一觉醒来,发现世界上又诞生了一种更 Over the years, we have witnessed the overnight rise of the emerging media. We have witnessed the overnight slump of paper media both at home and abroad and we constantly hear the feeling that the old state can not be renovated. Compared with the new media, the press really became “old state.” Compared with the strong technical force demonstrated by the emerging media, the newspaper industry was once in a passive and confused position. The mainstream status was also marginalized once. But we quickly reached a consensus: not only the newspaper industry is facing challenges, but all media are facing a complicated competitive situation. Even the new media faces the challenge of updating the media. Perhaps we wake up and find out that the world Was born a more