论文部分内容阅读
指出了在信息社会中作为永不落幕的网络虚拟展会的重要性,分析了现阶段网络展览会的营销模式与问题缺陷,并对这种基于互联网的虚拟空间,以实体展会内容为依托,运用计算机技术设计制作的数字化网络虚拟展览馆进行了定义和特征的阐释,以及网上展览会作为一种新型传播模式所具有的资源贡献、无缝连接、经济组合和交互展示等优势特征,从整体建构角度为中国会展产业的网络展览会提出设计和实现的方式,主要从前台操作使用的UI视觉设计构建、后台展览业务的虚拟系统实现,以及实体展会的虚拟服务应用的角度进行系统研究,并提出其在相应内容实现上的策略与手段。
Pointed out that in the information society as the never-ending importance of online virtual exhibitions, analyzes the current marketing model and problem deficiencies of the network exhibitions, and based on the content of the entity exhibition, relying on this kind of Internet-based virtual space. The digital network virtual exhibition hall designed and produced by computer technology has explained the definitions and characteristics, and the advantages of the online exhibition as a new type of communication mode, such as resource contribution, seamless connection, economic combination, and interactive display. From the perspective of the design and implementation of the China Exhibition Industry’s online exhibition, the research is mainly conducted from the perspective of UI visual design construction for front-office operation, virtual system implementation of backstage exhibition business, and virtual service application of real exhibitions. Its strategy and means for achieving corresponding content.