随着市场经济的不断完善,当前我国市场已进入了品牌竞争时代,这给中小企业进行品牌创造带来了良好的机遇,中小企业需要针对自身的实际情况,采取切实可行的途径来实施品牌战略,为中小企业在市场中提升核心竞争力奠定了良好的基础。本文中对品牌战略进行了概述,并进一步对中小企业实施品牌战略的途径进行了具体的阐述。 With the constant improvement of market economy, the current market of our country has entered the era of brand competition, which brings good opportunities for SMEs in brand creation. SMEs need to take practical measures to implement brand strategy according to their own actual conditions , Which laid a good foundation for SMEs to enhance their core competitiveness in the market. This article gives an overview of the brand strategy and further elaborates on the ways SMEs implement the brand strategy.