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在广告创意与设计课程教学中,对学生的思维进行拓展是其中极其重要的内容。本文中提及的“三平台”教学模式主要是指以“三师”(课堂教师、相关课程慕课教师、广告设计师)为主的学习平台、教师和学生之间及学生和学生之间的沟通平台、课程知识点与具体实例之间的交融平台。通过对广告创意与设计课程中应用“三平台”教学模式的研究与实践,以集思互动达到广“意”构思的效果。让学生通过不同形式的创新性教学平台,养成易发散、善收敛的思维方式,通过“三平台”教学模式的研究和实践,有效地激发学生的创造力,形成具有启发性、探讨性、趣味性、创新性的新课程教学方法,并为同类课程提供可借鉴的教学模式。
In the teaching of creative ideas and design courses, the expansion of students’ thinking is one of the most important contents. The “three platforms” teaching mode mentioned in this article mainly refers to the learning platform that is mainly composed of teachers, students, teachers and pupils, as well as students And student communication platform between the course knowledge points and the specific examples of the integration platform. Through the research and practice of applying “three platforms” teaching mode in creative and design courses of advertisement, the effect of “idea” is broadly realized by the interaction of ideas and interaction. Through the innovative teaching platform of different forms, students are encouraged to develop easy-divergent and good-thinking ways of thinking. Through the research and practice of the teaching mode of “three platforms”, students are encouraged to effectively stimulate students’ creative ability and form an inspiring discussion Sexuality, fun, innovative new course teaching methods, and for similar courses can learn from the teaching mode.