卫生宣传画作为特定领域的宣传艺术,具有鲜明的特点,尤其是在外观设计上,无论是色彩、构图还是装裱,别致用心的设计往往能够捕获观众的目光,实现最初的宣传意图。但是卫生宣传画的“巧妙设计”不仅仅包含艺术价值,还要有一定的社会价值。本文通过实例解析卫生宣传画的艺术价值,并从医院文化建设、人民文化素养和卫生教育三个角度出发深入发掘了卫生宣传画的社会价值。 Hygiene posters, as a field of publicity art, have distinctive characteristics. Especially in appearance design, color, composition or framing, the design of chic design often captures the audience’s attention and achieves the original intention of publicity. However, hygienic posters “clever design ” not only contains the artistic value, but also have some social value. This article analyzes the artistic value of health posters through examples, and further explores the social value of health posters from three aspects of hospital culture construction, people’s cultural attainment and health education.