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网络传播有着很强的互动性,网络受众既是传播者又是接受者,可以自由地选择信息和表达观点,同时,以头版或头条形式出现的传统媒介的议程设置功能在网络上也不再那么明显,网络上的信息量是传统媒体所不能比的。因此,在网络这个环境下,我们可以根据在大众传播中研究议程设置理论得到某些启发,研究其中呈现出的新变化。本文根据网络媒体自身的特点来研究议程设置理论,做到具体问题具体分析。
Internet communication is highly interactive. Network audiences are both communicators and recipients. They are free to choose information and express opinions. At the same time, the agenda setting function of traditional media in the form of front page or headline is no longer on the Internet So obviously, the amount of information on the network can not be compared with traditional media. Therefore, under the network environment, we can find some inspiration based on the study of agenda setting theory in mass communication to study the new changes presented in it. This paper studies the theory of agenda setting according to the characteristics of online media and analyzes the specific problems.