我认为企业看重大学生,希望大学生为他做创意的出发点,是大学生本身就是企业、品牌或产品的消费人群。大学生对这个品牌会有自身的理解,这时企业通过学院奖让大学生为这个品牌出谋划策,同学们一定也会为这个品牌以及产品做深度调研。因为任何一个品牌都会有竞品,所以大学生在使用不同品牌的事后,就会有所比较。有时甚至像我们这样的专业广告人员,往往可 I think that companies value college students, college students want to do their creative starting point is that college students themselves are businesses, brands or product consumer groups. College students have their own understanding of the brand, when the company through college awards for college students make plans for this brand, students will certainly do for this brand and product research. Because any one brand will have competing products, college students will be compared after using different brands. Sometimes even professional advertisers like us are often available