旅游文明素质是一个国家和地区公民的道德水准和社会整体文明程度的反映,是社会荣辱观念,公民道德素质在旅游活动中的具体表现。在当前旅游业发展如火如荼之际,为什么会有不和谐的音符出现,这是我们应该深究的问题。在旅游活动中,游客不文明行为的广泛存在,既跟旅游活动自身的某些特征有关,也跟现阶段我国旅游者素质普遍较低,而旅游消费管理又长期滞后有关。相关专家研究表明,我国游客不文明行为产生的原因是复杂的,既有主观原因,也有客观原因。 The quality of tourism civilization is a reflection of the moral standards of citizens of a country and region and the level of civilization of the entire society. It is a concrete manifestation of the concept of social honor and disgrace and of citizens’ moral qualities in tourism activities. In the current development of tourism in full swing, why there are discordant notes, this is what we should study. In the tourism activities, the uncivilized behavior of tourists is widespread, not only related to certain characteristics of tourism itself, but also to the generally low level of tourists in our country and the long-term lag of tourism consumption management. Relevant experts have shown that the reasons for the uncivilized behavior of tourists in our country are complicated, both subjective and objective.