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随着电影制作科技的大步发展,往常主要面向低龄观众的卡通电影,其内容主题、制作技术含量以及消费群体都相应有了很大的拓展。卡通电影创造的可观票房、音像制品的市场覆盖率大幅提高以及在媒体大众间引发的热点效应,这些因素同样波及到音响圈。如今在AV界采用卡通电影DVD作为示范软件,早已经不是新鲜事儿了。现代发达的电脑科技,可以让卡通电影的画面精致、逼真到前所未有的程度,配合强烈的环绕效果,卡通电影可以营造出丝毫不逊色于常规电影的影院视听震撼。美国和日本两大卡通强国,基本把持了卡通领域的大半江山,无论是影片出品或是音像制品的制作发行都维持较高的水准,将其他国家远远甩在其后。本来有着优良传统的中国卡通界,由于尚未对卡通蕴涵的巨大潜力形成普遍认识,如今在很多方面都处于落后态势。
With the great strides in the science and technology of film making, the cartoon films that are mainly aimed at younger audiences have been greatly expanded in content theme, production technology and consumer groups. The impressive box office coverage created by cartoon films, the substantial increase in market coverage of audiovisual products and the hotspot effects caused by the mass media have also affected the audio circle. Now in the AV world to use the cartoon movie DVD as a demonstration software, has long been nothing new. Modern developed computer technology can make the cartoon movie screen exquisite, realistic to an unprecedented extent, with a strong surround effect, cartoon movie can be no different from ordinary movies in the cinema audio-visual shock. The two major cartoon powers in the United States and Japan basically controlled most of the cartoons. The production and distribution of films and audio-visual products maintained a high standard, leaving other countries far behind. The Chinese cartoon community, which originally had a fine tradition, has now lagged behind in many aspects because it has not yet reached a general understanding of the great potential of cartoons.