企业要在激烈的竞争中求得生存利发展,除了要树立以顾客为中心的现代营销观念以外,还必须制定适应市场营销环境的市场营销战略。根据孙子阐述的兵法战略用于指导商战,可从中得到兵法战略商用的启迪。 一、“存亡之道”是企业制定营销战略的基本出发点。孙子曰:“兵者,国之大事,死生之地,存亡之道,不可不察也。”企业经营何尝不是如此?任何投资意向,新产品开发都带有 Enterprises in the fierce competition to survive and development, in addition to establish a customer-centric modern marketing concept, but also must develop marketing strategies to adapt to the marketing environment. According to Sun Tzu's strategy of military strategy is used to guide the business war, from which to get the business strategy of the war strategy enlightenment. First, the “survival of the road” is the basic business marketing strategy formulation of the starting point. The grandson said: “The soldiers, the country's major events, the dead, the survival of the road, must not also.” What is not the business management? Any investment intentions, new product development with