运用RMIP理论,从资源、市场、形象和产品4个方面,对8处海南疍家文化旅游资源所属地进行资源和市场分析,并在此基础上做出旅游开发模式及核心产品选择,试图解决海南疍家文化旅游资源开发的科学规划问题,为业界实践提供一定的指导和借鉴。 Using the theory of RMIP, this paper analyzes the resources and market of eight Hainan 疍 family cultural tourism resources from four aspects of resources, market, image and products, and based on this, makes a model of tourism development and core product selection in an attempt to solve Hainan 疍 family cultural tourism resources development of scientific planning issues for the practice of the industry to provide some guidance and reference.