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无论是对医务工作者默默奉献的敬业精神的赞美与歌颂,还是对医疗行业的欺诈瞒骗道德丧失的行为的口诛笔伐,都直接影响着医院的社会形象以及公众对医疗行业的信任感,并从不同程度影响了医院的正常工作与经营。本文从医院宣传简介入手,就新媒体发展对医院宣传工作的影响以及如何有效利用新媒体进行宣传做进一步分析研究。
Both the praise and tribute to the quiet dedication of medical workers and the vocal opposition to the fraudulent fraud in the healthcare industry have a direct impact on the hospital’s social image and the public’s sense of trust in the medical industry. Different degrees affect the normal work and operation of the hospital. This article starts with the introduction of hospital publicity, and analyzes the impact of new media development on hospital publicity work and how to make effective use of new media for publicity.