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女性消费群体正在崛起将产品定位于女性市场并不是十分有新意的举动,大量女性产品面世是市场发展到一定程度,商品多样化的结果。切分市场这块蛋糕的办法有很多,可以按照区域、收入、受教育程度等来切分,当然也可按照性别来切分,这是细分市场的一种方法。不过现实情况的发展也确有特别之处,专攻女性市场的消费产品从未像今天这样涉猎如此之广的行业,从汽车、电脑、数码相机、手机、银行卡到服装、美容,甚至在饮料业,按性别细分市场的产品都风靡一时。这种铺天盖地而来的营销风潮昭示着一个专属于女性消费者的产品营销“她时代”的到来。
Women consumer groups are rising Product positioning in the female market is not very innovative move, a large number of women products available to the market development to a certain extent, the result of diversification of goods. There are many ways to divide this piece of cake in the market. You can divide the cake according to area, income, level of education, etc. Of course, you can also divide according to gender. This is a method of market segmentation. However, the reality is that the consumer products that specialize in the female market have never been as extensive as today’s, ranging from cars, computers, digital cameras, cell phones, bank cards to clothing, beauty, and even drinks Industry, according to the gender market segments are all the rage. This overwhelming marketing wave is a sign of the arrival of a product marketing “She Era” exclusively for female consumers.