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苹果基于移动应用的iAD广告日前已经上线,广告业对其效果和影响都十分期待,普遍认为iAD广告将有望开启移动广告市场的新局面。已经承诺并正在准备投放iAD广告的广告主包括AT&T、迪斯尼、日产、花旗集团、联合利华、香奈儿、通用电气等品牌厂商。苹果的iAD平台究竟有何魔力,能够牢牢抓住广告主的眼球?苹果iAD广告对于从事移动商店运作的我国运营商又有哪些启示呢?
Apple’s iAD ads based on mobile applications have been launched a few days ago, and the advertising industry is very much looking forward to its effect and impact. It is generally agreed that iAD advertising is expected to open up new prospects in the mobile advertising market. Advertisers that have promised and are ready to launch iAD ads include brands such as AT & T, Disney, Nissan, Citigroup, Unilever, Chanel, and General Electric. Apple’s iAD platform, what the magic, able to firmly grasp the eye of advertisers? Apple iAD ads engaged in the operation of mobile stores in China what are the implications of operators?