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[目的 /意义]传统版权保护(ARR)模式在数字文化产品传播过程中越来越受到挑战,本文旨在分析和检验开放内容许可(OCL)对数字文化产品共享效果的影响,探索有利于文化产品创新和数字资源共享的新途径。[方法 /过程]分析开放内容许可及其在合法分享中的应用问题,以开放音乐为例,提出影响数字音乐传播与共享的研究模型。利用Sound Cloud开放音乐分享平台数据,采用对比分析法将样本按照共享模式分为ARR组和OCL组,提取下载频次和播放频次两个测量共享效果的变量,并对样本数据进行统计分析。[结果 /结论]统计结果显示:无论是下载频次,还是播放频次,OCL作品都显著超过ARR作品。相比仅采用版权保护,开放内容许可更有利于数字文化产品的传播与共享。OCL是目前解决非法分享、激励文化创新和促进数字资源共享的有效途径。
[Purpose / Significance] The traditional copyright protection (ARR) model is increasingly challenged in the dissemination of digital cultural products. This paper aims to analyze and test the impact of Open Content Permission (OCL) on the sharing of digital cultural products and to explore ways to promote cultural products New ways to share innovation and digital resources. [Method / Process] To analyze the open content licensing and its application in the legal sharing, take the open music as an example, and put forward the research model that affects the spread and sharing of digital music. The use of Sound Cloud open music sharing platform data, the use of comparative analysis of the sample sharing model is divided into ARR group and OCL group, extract the frequency of download frequency and broadcast frequency measurement of the two sharing effects variables, and the sample data for statistical analysis. [Results / Conclusions] The statistical results show that OCL works significantly surpass ARR works in both download frequency and broadcast frequency. Compared with copyright protection alone, open content licensing is more conducive to the dissemination and sharing of digital cultural products. OCL is an effective way to solve illegal sharing, encourage cultural innovation and promote the sharing of digital resources.