在这个深不可测的商业世界里,成功与失败似乎就在一线之间,也正因为如此,围绕着成功与失败的商业注解正在变得脆弱、轻佻。对于那些纵横商界的权力大亨们来说,世界不仅正在变“平”,而且正在变得“简单”:并购达成就意味着自己职业生涯的成功;研发费用达到一定比例就表明自己以及所领导的企业已经入流;而公司被收购则是莫大耻辱;市场份额的缩水也是失败的征兆…… In this unfathomable business world, success and failure appear to be on the front lines, and as such, the business case for success and failure is becoming fragile and frivolous. For those vertical and horizontal power tycoons, the world is not just becoming “flat,” but becoming “simple”: the acquisition success means the success of one’s career; reaching a certain percentage of research and development costs shows itself and led Businesses have inflows; and the acquisition of companies is a big shame; the shrinking market share is also a sign of failure ...