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如何使服装品牌的效应得以延伸? 纵观世界经济发展史,凡是市场经济起飞之时便是企业名牌崛起之日,我国服装服饰相关行业共有8万多家企业,从事人数为900万人,工业总产值达1700亿人民币。1994年伊始,我国服装产品产量,出口数量和创汇额三项指标三连冠获世界第一,是个地地道道的服装生产大国,但在服装名牌上我们却是个微不足道的小国,至今国际服装品牌数仍在零位上。在改革的大潮中,服装“品牌文化”已被炒得沸沸扬扬,企业家们把争创服装品牌定位到创建企业文化的战略中,理论家们把
How to make the effect of the clothing brand extend? Looking at the history of world economic development, when the market economy is taking off, it is the day when the brand name of the company rises. There are more than 80,000 enterprises in the apparel apparel related industries in China, and the number of employees is 9 million. The total output value reached 170 billion yuan. At the beginning of 1994, China’s apparel product output, export volume, and foreign exchange earning amount achieved the first place in the world in three consecutive three indicators. It is a major apparel manufacturing country, but we are a small country in apparel brand names, and have been an international apparel brand to this day. The number is still at zero. In the tide of reforms, clothing “brand culture” has been buzzed with enthusiasm. Entrepreneurs have positioned themselves to create clothing brands to create a corporate culture strategy. Theorists have