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品牌和艺术典型一样是一个具有思想文化的生命体,将品牌置于艺术典型视野下,用进化论的方法研究品牌,了解其生命要素、进化偏爱与进化规则,并与一般物种进化进行对照研究和阐述,透析其进化过程,从而以一个全新的角度去把握品牌,有助于当代企业树立正确品牌理念,帮助企业提升品牌与促进销售。
The brand is an ideologically and culturally shaped body. The brand is placed under the typical visual field of art. It uses the method of evolution to study the brand, understand its life elements, evolutionary preferences and evolutionary rules, and conduct a comparative study with the evolution of common species. Elaborate and analyze its evolutionary process so as to grasp the brand with a new perspective and help contemporary enterprises establish the correct brand philosophy and help enterprises to enhance their brand and promote sales.