案例:某机车厂是一家国有企业,公司现有员工5000余名,资产总额20多亿元。国家大型一类企业,中国工业500强,生产的产品远销国内外。随着市场规模不断扩大和销售额的不断上升,营销部门的队伍不断扩大,从以前的16人到现在30多人。营销部门的责任和负担也越来越大,因此营销 Case: A locomotive factory is a state-owned enterprise, the company currently employs 5,000 people, with total assets of more than 20 billion yuan. A large state-owned enterprises, China’s top 500 industrial enterprises, the products are sold at home and abroad. As the market continues to expand and sales continue to rise, the marketing team continues to expand, from the previous 16 to now more than 30 people. Marketing responsibilities and the burden is also growing, so marketing