21世纪是信息的时代,网络正在以不可估量的速度发展,随着宽带技术的日益成熟,宽带正在进入普通的家庭,成为愈来愈多人生活的一部分如此广泛的前景是众多ISP运营商力拼的原因。但是随着竞争的加剧,各家运营商彼此提供的产品已经非常接近,客户很难区分彼此的不同,各家运营商均有一定数量的忠诚客户和潜在客户。如何能突出自己的特色,进而保持长久的优势是我们要认真研究和实施的工作,下面我从服务营销的角度谈谈看法。 The 21st century is an era of information. The Internet is developing at an incalculable speed. As broadband technologies mature, broadband is entering ordinary homes and becoming a part of more and more people’s life. The wide range of prospects for this is that many ISP operators Reasons for spelling. However, as the competition intensifies, the products provided by each operator are very close to each other. It is difficult for customers to distinguish each other. Each operator has a certain number of loyal customers and potential customers. How to highlight their own characteristics, and then maintain the long-term advantage is that we should seriously study and implement the work, I talk about the view from the service marketing point of view.