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随着社会发展,人们的审美品位不断发生变化,基于科学技术的发展以及数码摄影技术的发展下,平面广告设计呈现了蓬勃发展的趋势。在经济发展以及人们的审美品位不断提高过程中,人们开始认识到应用人物摄影进行平面广告设计使得平面广告获益匪浅,广告效果更显著。人物摄影是平面广告设计不可缺少的设计环节和组成部分,对平面广告设计的发展具有重要促进作用。因此,本文主要分析人物摄影在平面广告中如何应用,为平面广告行业发展提供借鉴。
With the development of society, the aesthetic taste of people constantly changes. Based on the development of science and technology and the development of digital photography technology, the design of print ads presents a flourishing trend. In the process of economic development and the improvement of people’s aesthetic taste, people began to realize that the use of graphic photography for graphic design made profitable print ads and advertising more effective. Personality photography is an indispensable part of print design and part of print design, which plays an important role in promoting the development of print design. Therefore, this article mainly analyzes how the figure photography is applied in the print advertisement, and provides reference for the development of the print advertisement industry.