近日,媒体曝光了云南一孚游辱骂游客并强迫购物的事件,引发公众愤慨,很快相关部门对旅行社和涉事导游做出了处罚。在我们印象中,这种事不是第一次发生,类似的事件屡有报道,严厉处罚之后,能否保证这是最后一次?其实,2013年10月已经实施了新旅游法,其中有专门条款对购物问题加以规范,当时各界对此充满期待,但现在看同类现象仍未杜绝,不得不让我们思考问题的根源。导游强迫购物,直接原因当然是为提成,因为低价团必须靠购物提成来弥补成本。但值得思考的是, Recently, the media exposed Yunnan Yifu tour insults tourists and forced shopping events, aroused public indignation, and soon the relevant departments of travel agencies and involved tour guides made the punishment. In our minds, such a thing is not the first time that such a thing happened. Reports of similar incidents have been reported. Can it be guaranteed that this is the last time it has been severely punished? Actually, a new tourism law has been implemented in October 2013, with special provisions The issue of shopping was regulated. At that time, people from all walks of life were full of expectation. However, looking at the similar phenomenon has not yet put an end to it, we had to think about the root causes of the problem. Guide forced shopping, of course, the direct cause of commission, because the mission must rely on low commission shopping commission to make up for the cost. But it is worth thinking,