本文通过阐述旅游景区形象、导游讲解,分析导游讲解对旅游景区形象的影响,对依托导游讲解提高旅游景区形象的策略展开探讨,旨在为促进旅游景区形象的不断提升,提供一些思路。 This article describes the image of tourist attractions, tour guides to explain the tour guide to explain the impact of the image of tourist attractions, relying on tour guides to explain the strategy to improve the image of tourist attractions to explore, to promote the image of tourist attractions continue to provide some ideas.