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2013年,北方的春天似乎有点晚,好在春寒料峭的时候依然能感受到湖南卫视《我是歌手》如盛夏般的火热。2013年,对于广告主来说,渡过了2012年的冰冻期,在中国广告尤其是电视广告市场开始感受春暖花开。据CTR最新数据显示:省级卫视在2012年多项政策夹击下,频繁创新,提升收视的同时,也增强了广告主对平台的信心。此次调查显示,广告主对2012年使用
In the spring of 2013, it seems a bit late in the spring in the north, so that when the spring season is still steep, you can still feel the fiery hot of Hunan Satellite TV “I am a singer” like a midsummer. In 2013, for advertisers, it passed the freezing period in 2012 and began to feel the warmth in the Chinese advertising, especially in the television advertising market. According to CTR latest data show: provincial satellite TV in 2012 a number of policy attack, frequent innovation, enhance the ratings, but also enhance the advertisers confidence in the platform. The survey shows that advertisers use 2012