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营销者说最大的挑战在于,如何应对“小而美”的市场趋势,完成真正的、实时的消费者洞察?同时,如何开拓更多的市场需求、创造新的蛋糕?欧莱雅活性健康化妆品部旗下有薇姿、理肤泉、修丽可三大品牌。2016年,在中国经济进入新常态的情况下,我们以非常强劲的表现,取得了市场份额的可观增长,其中理肤泉品牌更是现实了三倍于竞争对手的强劲增长。这种增长取决于几个方面:
Marketers say the biggest challenge is how to deal with “small but beautiful ” market trends to complete real, real-time consumer insight? At the same time, how to open up more market demand and create new cakes? L’Oreal active health cosmetics Vichy’s department, La Roche-Posay, repair Li can be the three major brands. In 2016, with the Chinese economy entering a new normal, we achieved impressive growth in market share with very strong performance. Among them, the La Rochelle brand is three times as strong as its competitors. This growth depends on several aspects: