广告的主要功能有传播信息、塑造形象、刺激消费等。随着我国对外开放的不断扩大和进出口贸易的蓬勃发展,商品广告已形成了空前的规模,汉语广告翻译也显得越发重要。在翻译汉语广告的过程中,应灵活运用各种修辞手法,充分体现英语语言特色,使消费者对商品产生浓厚的兴趣和强烈的购买欲望。 The main function of advertising is to disseminate information, shaping the image, stimulate consumption. With the continuous expansion of China’s opening up and the flourishing import and export trade, the advertising of goods has become an unprecedented scale, and the translation of Chinese advertisements also becomes more and more important. In the process of translating Chinese advertisements, we should flexibly use various rhetorical devices to fully reflect the English language features so that consumers have a strong interest in commodities and a strong desire to buy.