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旅游营销宣传活动的最终效果,取决于是否通过最有效的传播载体与传播方式,向目标群体传递最具吸引力的旅游产品信息。在互联网时代,旅游营销传播的核心载体是互联网络,核心内容是以旅游景区为主体的旅游产品信息,而这些信息是否对旅游市场的目标群体-游客具有足够的吸引力,很大程度上取决于各大旅游景区是否采取了差异化定位的营销策略。总而言之,采取差异化策略进行市场定位并打造产品信息+利用互联网络做为传播渠道,可以极大地提升旅游景区营销宣传的影响力与实际效果。
The ultimate effect of a tourism marketing campaign depends on whether the most attractive travel product information is delivered to the target groups through the most effective means of communication and dissemination. In the Internet era, the core carrier of tourism marketing communication is the Internet. The core content is tourism product information based on tourist attractions, and whether the information is attractive enough to the tourists who are the target groups of the tourism market depends largely on In the major tourist attractions have adopted a differentiated marketing strategy. All in all, taking a differentiated strategy for market positioning and product information + using the Internet as a communication channel can greatly enhance the influence and actual effect of marketing and promotion of tourist attractions.