市场经营是一门科学,也是一门艺术,实际上是竞争的学问。司马迁的经营思想集中于《贷殖列传》之中。为了便于人们利用市场规律更好地获利,司马迁依据历史和当代的经验,总结了一套经营之道,称之为“积蓄之理”,即嫌钱的学问。“积著之理”表明对商品经济规律有了深刻的认识,并把这些规律运用于经营过程之中。 (一)“富者必用奇胜”。“奇”是指高超的经营技巧。运用奇谋,出其不意,克敌制胜。司马迁强调经者 Market management is a science, but also an art, which is actually a matter of competition. Sima Qian’s business philosophy focused on the “Biography of Looms.” In order to facilitate people to use the market rules to better monetize Sima Qian based on historical and contemporary experience, summed up a set of management approach, called “savings reason”, that is, the knowledge of too much money. The “Theory of Accumulation” shows that we have a profound understanding of the laws of commodity economy and apply these laws to the business process. (A) “The rich will use odd wins.” “Odd” means superb business skills. Use the wonders, surprise, defeat the enemy. Sima Qian emphasize the classics