【摘 要】
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互联网分类信息行业经历了多年的发展,但清晰的盈利模式还未形成。无论是58同城,还是赶集网,都在摸索中前行。目前,58同城的商业模式由三部分组成,一是会员认证服务;二是以信
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互联网分类信息行业经历了多年的发展,但清晰的盈利模式还未形成。无论是58同城,还是赶集网,都在摸索中前行。目前,58同城的商业模式由三部分组成,一是会员认证服务;二是以信息置顶、竞价排名为代表的增值服务;三是广告,目前按点击收费。据58同城CEO姚劲波在2013年年底透露,现在58同城会员收入占总收入约50%,增值收费约30%,其余的是广告收入。另据58同城高级副总裁陈小华透露的数字,现在58同城在全国有十几万付费会员。
Internet classified information industry has experienced years of development, but a clear profit model has not yet formed. Whether it is 58 city, or market network, are groping in the forward. At present, 58 city’s business model consists of three parts, one member authentication services; the second is information-based, PPC ranking represented by value-added services; third is the advertisement, the current click charges. According to 58 city CEO Yao Jinbo revealed at the end of 2013, 58 city members now account for about 50% of their total revenue, about 30% of value-added charges, and the rest are advertising revenue. According to 58 Xiao Chen, senior vice president of the same city revealed figures, 58 cities in the country now have more than 100,000 paying members.
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