无形资产是企业重要价值所在,有着巨大的潜在增值空间新传播环境中,作为企业综合实力的集中表现,无形资产将不仅涵盖企业科技水平、研发水平、管理水平和营销水平等传统认识层面,而且应结合新媒体特征,凸显传播要素并基于此产生新的合力。无形资产作为企业“软实力”的体现, Intangible assets is an important value for the enterprise, has a huge potential value-added space in the new environment, as a concentrated expression of the overall strength of enterprises, intangible assets will not only cover the enterprise science and technology level, R & D level, management level and marketing level and other traditional knowledge level, and New media features should be combined to highlight the elements of communication and to generate new synergies based on this. Intangible assets as a business “soft power ” embodiment,