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市场点评:人们对传统意义上的中关村或者上地地区.直观的感觉就是高科技的.IT 的.人员嘈杂的,密度很高的.现代工业化的。对核心区域中的圆明园地区.则完全是另一种印象:土地的价值更多的体现在成熟的自然环境、人文环境和历史价值感,因此这块土地就具有了极度稀缺性和不可替代性。在这样一块有独特属性的土地上建造什么样的产品是至关重要的。像 TOWNHUOSE 或者独栋别墅这样的舶来品是不适合的。首先.从历史情结和价值观来讲.这块土地与欧式风情的产品格格不入.这是无须多说的。其次,做成天价豪宅.这种定位过于高端.也不太适合海淀区、中关村、学府区的整体氛围。如果做普通住宅.由于容积率的增加,建筑密度的增大.居住人口数量的增多,包括成本的限制等等.
Market Comment: People in the traditional sense of Zhongguancun or Shangdi area. Intuitive feeling is high-tech. IT’s staff is noisy, high density. Modern industrialized. The Yuanmingyuan area in the core area is quite another impression: the value of land is more reflected in the mature natural environment, human environment and historical value, so the land is extremely scarce and irreplaceable . What kind of product is built on such a piece of land with unique attributes is crucial. Foreign goods such as TOWNHUOSE or single-family villas are not suitable. First of all, from the historical complex and values, this piece of land is incompatible with European-style products. Second, the price made luxury. This positioning is too high. Is not suitable for Haidian District, Zhongguancun, Xuefu District, the overall atmosphere. If you do ordinary residential. Due to the increase of the volume rate, the building density increases. The increase in the number of residents, including cost constraints and so on.