随着时代的发展,人们的生活水平与思想水平显著提高,外出旅游也成为人们较为喜爱的一种放松心情的方式。近年来,中国旅游业发展得如火如荼。重庆自古以来是一座文化名城,旅游资源丰富,对推动当地的经济发展有重要作用。本文首先阐述重庆旅游整体竞争力的内涵,然后分析提升重庆旅游整体竞争力的必要性,最后提出提升重庆旅游整体竞争力的途径。 With the development of the times, people’s living standard and ideological level are significantly raised. Traveling abroad has also become a favorite way for people to relax. In recent years, the development of China’s tourism has been in full swing. Since ancient times, Chongqing is a famous cultural city with rich tourism resources, which plays an important role in promoting the local economic development. This article first elaborates the connotation of the overall competitiveness of tourism in Chongqing, and then analyzes the necessity of enhancing the overall competitiveness of Chongqing tourism. Finally, it puts forward ways to enhance the overall competitiveness of Chongqing tourism.